Competence
Reflecting the self-confidence and determination to improve knowledge, skill, expertise and attitude for sustainable performance.
Integrity
Reflecting compliance to rules, regulations and commitment to agreement through professionalism in achieving company's objectives.
Reliable
Reflecting readiness, swiftness and responsiveness in implementing commitment by means of synergy of all company resources for customer trust and satisfaction.
Innovative
Reflecting determination and capacity in creating new ideas along with better implementation in improving process and output quality.